The surveys of PPAI Research have proved that the branded souvenir products work better than television advertising. And this is understandable: carefully selected souvenirs serve people for years, every time reminding them about your company, whilst a TV commercial is forgotten in a minute. Integrating ATL-channels and BTL-mechanics, you make your promotion campaign truly effective.
Compiling the catalogue we have seen to make souvenirs interesting for several categories of consumers at once. The more people will remember you, the more efficient the promo campaign will be. Such souvenirs are likely to attract people’s attention and to be used at length, and admired.